Blog

02
Apr

Hiring a Trade Show Program Management Company

If you have worked in the tradeshow industry for any amount of time, you’re probably familiar with one or more trade show management companies. Perhaps there was one in place when you arrived at your current position and you became familiar with them “on the job” so to speak. As your career moved on, some...
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19
Mar

The Invisible Trade Show Audience

What Would You Give To Have a Fully Trained Sales Force Dropped Into Your Lap For Free? The Journey Go back with me 26 years, before I knew anything about the Invisible Trade Show Audience, when I first exhibited in my industry’s premier trade show event. EXHIBITORLIVE is held every March in Las Vegas. It...
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19
Aug

Packaging That Delivers Real Savings

Observation: Go to a tradeshow and you will see every kind of packaging imaginable as freight moves across a dozen different loading docks. You’ll see large crates which are the standard, but palletized merchandise of all kinds is in abundance too. Then there are those creative folks who move product in whatever manner suits their...
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