Our Team

Our Team

Meet our experts. Tap into our knowledge. Gain trusted advisors.
Lowell Nickens event marketing team advisor

Lowell Nickens

Founder

As Founder of Astor Group, Lowell brings decades of experience spanning every facet of the trade show industry. Having owned businesses as a decorator, registration contractor, exhibit manufacturer, online exhibit retailer, and program management provider, he understands the industry from every angle. Known for tackling the seemingly impossible, he pairs deep industry knowledge with seasoned strategic insight. His long-standing relationships and discerning perspective continue to shape how Astor Group approaches partnerships, ensuring clients work with vendors who deliver meaningful value.

Annie Marks event marketing team advisor

Annie Marks

President + Managing Partner

As President of Astor Group, Annie leads with vision, strategy, and a deep understanding of the trade show industry. Having played a central role in building and shaping the firm, she brings a thoughtful approach to nurturing client relationships while guiding programs with confidence and clarity. Her expertise in marketing, experience design, and technology enables her to navigate complex challenges and uncover smart, practical solutions. A dynamic leader and collaborative partner, Annie is known for thinking quickly, resolving issues with composure, and ensuring every engagement is purposeful, impactful, and positioned for measurable success.

Rachel Kemnitz Borthwick event marketing team advisor

Rachel Borthwick

Project Manager

With a background in training and education, Rachel brings an audience-centered approach to trade shows and experiential marketing. She thrives on new challenges and excels at transforming ideas into engaging, results-driven experiences. Known for her warm, engaging personality, Rachel builds strong client relationships and works collaboratively to help clients achieve their goals. She leverages her creativity to design compelling exhibits that elevate brand presence and deliver meaningful results..

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Joe Blubaum

Exhibit Manager

As Exhibits Manager, Joe brings extensive experience in logistics, warehouse management, and event operations to Astor Group. He oversees client inventory and manages the complex flow of materials to and from trade shows with precision and care. Known for his thoughtful approach and attention to detail, he ensures every asset is accounted for, and every shipment arrives exactly where and when it should. His deep operational knowledge and steady problem-solving mindset make him an essential force behind seamless, successful events.

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Ali Giaudrone

Strategic Experience & Brand Director

Ali brings a distinctive perspective to Astor Group through her focus on marketing, cultural insight, and experience design. With a foundation in architecture and years of travel studying how environments influence behavior and connection, she approaches trade show presence as more than a display—it is an immersive expression of brand and intention. Blending spatial thinking, visual storytelling, and strategic clarity, she translates culture and business objectives into cohesive environments and narratives. Her work helps ensure Astor Group and its clients create meaningful, memorable experiences that resonate long after the show floor moment.

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Haley Grey

Event Coordinator

As Event Coordinator, Haley brings intentional organization, keen insight, and exceptional attention to detail to every program she supports. Her instinct for planning and logistics keeps timelines moving and ensures each element comes together with precision. Her calm, soft-spoken presence creates space for careful listening and thoughtful analysis, allowing her to identify needs early and navigate challenges with clarity and focus. Haley approaches every event with steady professionalism and quiet resolve, consistently delivering work that elevates the overall experience.

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