Parallon sought an open-concept design adaptable to various booth sizes, suitable for use by their sister company, HealthTrust. The client aimed to make a striking impression on the show floor, integrating technology elements for swift rebranding between the two companies. Furthermore, Parallon desired multiple conversation areas, a flexible open space for evolving engagement solutions, and prominent overhead signage visible from across the show hall.
Astor Group collaborated with Parallon and HealthTrust to design an impressive exhibit that effectively embodies the essence of both clients’ brands. The exhibit boasts a range of compelling features, including color-changing lighting effects, adaptable technology elements, and striking overhead components that seamlessly integrate with the booth structure.
The open interior space with slatted side walls creates an inviting environment, while outfacing monitor stands offer opportunities for post-event marketing and personalized daily messaging. Backlit outfacing counters facilitate easy interactions with booth visitors, and the addition of charging stations enhances the appeal of the seated conversation areas.
This outstanding booth has proven to be a resounding success for the client, garnering attention and acclaim at every event it attends.
