HealthTrust wanted an open-concept design adaptable to various booth sizes and suitable for use by their sister company, Parallon. The client aimed to captivate show floor attendees and establish a central hub at their conference, HealthTrust University.
Astor Group integrated multiple concepts and ideas from HealthTrust’s team to create a memorable exhibit for both HealthTrust and Parallon. The booth’s central structure was built to impress while maintaining an open-concept.
It features custom curved entranceways, two distinctive video walls, glowing slats that synchronize with other lighting effects throughout the booth, and a striking custom-fiber optic chandelier that is certain to capture everyone’s attention. Outfacing monitors, charging stations and comfortable seating areas were versatile additions, suitable for use in spaces of varying sizes. The custom white floor reflects the numerous light features, creating the radiant ambiance the client desired.