A Memorable Island Exhibit

This beautiful island exhibit is memorable in so many ways but began as a few lines drawn on a whiteboard and a steep list of challenges. How do you create an exhibit that maintains open-concept, is a “show-stopper,” and has the structure to house multiple video walls and other technology? This case study takes an in-depth look.

Dual Capacity

To begin, the design needed to meet the distinct requirements of two separate divisions within the company, each of which would be co-presenting this memorable island exhibit. As a result, both entities had individual sets of specifications. The final design had to embody the sophisticated yet lively essence of Parallon’s brand, while also exuding the esteemed image associated with HealthTrust.

Extensive collaboration with both clients allowed the Astor Group to understand each organization’s distinct preferences.

First, the team curated an in-depth list of elements to steer the direction of the booth. After generating a multitude of ideas, our team presented the most promising rough sketches to both clients.

Through their feedback, we integrated their preferred elements into the design. As we refined the concept, we also ensured that the display’s outcome suited the needs of both companies.

Throughout the process, we considered every aspect of the trade show world to create a home run on every level.

Custom Design, Trade Show & Event Services

Key Design Considerations

The booth must easily transform between Parallon and HealthTrust brands.
Various configurations must be able to work in spaces ranging from 20’ x 30’ to 20’ x 50’.
The internal space must be versatile enough to be used for any variety of engagement solutions.
The exhibit must be built and packaged to decrease material handling costs from their previous island exhibit.

Design Elements

As the team gathered multiple rounds of feedback, we continued to make adjustments. Through each exchange, we captured the unique essence of each client’s brand. Then, our highly skilled engineers swiftly brought the design to fruition.

The designers meticulously selected optimal materials for assembly, ensuring stability, affordability, and user-friendliness. This final phase, which empowered the Astor Group to reduce labor costs, ultimately freed up capital for integrating innovative technology into the new display. The result is a truly memorable island exhibit.

Here are some of the innovative elements:

Pre-assembled curved slat sections significantly reduce installation time, thanks to their innovative packing design.
Powder-coated aluminum extrusions ensure structural strength and keep the slats and video wall structures lightweight.
Booth lighting calls attention to its versatile accessories such as charging stations and counters. These components can be easily placed in different locations to suit various booth sizes.
To optimize costs, the specified flooring can be shared across all booth sizes.
Interchangeable branding allows both clients to make full use of the exhibit. As an example, the lighting effects on the slats, counters, and charging stations can be tailored to each company’s signature color. In addition, an eye-catching disco effect can be created to enhance engagement within the booth for dazzling events such as Parallon’s champagne reception.
High-end technology elevates the event with two distinct video walls. Each features outfacing monitors equipped with custom software and narrow-bezel displays. User-friendly, durable, and well-equipped to meet the demands of the show floor, these video walls make a lasting impression.

One Display, Two Ways

To meet the requirements for the space, the team carefully considered each client’s unique vision. With branding tailored to each distinct vision, the overhead signage and interior structure can accommodate both clients.

For Parallon, a backlit mock ceiling and layered ovals create bold and impactful statement, while complementing the display structure and custom flooring.

In contrast, HealthTrust’s configuration showcases an elegant custom fiber-optic chandelier. Positioned at the center of the booth space, it can synchronize with the exhibit’s diverse lighting effects.

Regardless of the layout, the resulting display is a stunner.

PORTFOLIO

A Real Success Story

Originally, the CEIR (Center for Exhibition Industry Research) featured the exhibit in its Industry Insight Series, “Designed to Engage — How to Build Elements of Engagement into Booth Designs.”

Then this versatile display rightfully earned the EXHIBITORLIVE 2018 People’s Choice Award. The stunning booth also solidified its status as a top finalist for “Best Island Exhibit” in its category at Exhibitor magazine’s Portable Modular Awards. These honors emphasize its pinnacle position among the exhibitor community.

Today, this 20’ x 50’ exhibit continues to stand as the centerpiece of any show. As the most memorable island exhibit in each of its featured shows, it leaves a lasting impression.