Event Marketing Services


Strategic planning and development to drive growth of event marketing programs

Surprises are great, but trade shows shouldn’t be full of them. At Astor Group, we don’t believe you should be stressed out before each event. We offer a customized menu of Trade Show & Event Marketing Services for our clients to choose from. Therefore, this allows you to select as much in terms of exhibitor services that you want- then let us do the rest. 

We help businesses rapidly scale growth through strategic improvements to their sales & marketing processes. 
Event Lead Capture > 
               Through Lead Qualification >
                                              Through Lead Nurturing >
                                                                                    Sales Qualified Leads >
                                                                                                           Sales Relationship Mgmt >
                                                                                                                                     Customer Relationship Management>
We truly understand event marketing services.

Our team listens to appreciate your challenges. We understand your goals and our team becomes intimately acquainted with what drives your internal conversations. We show you the industry’s best practices when it comes to lead capture. That means that you have an awareness of the possibilities. Most importantly, you are shown all the options and the possible outcomes of each. Finally, you’re given the roadmap showing how all the parts fit together with lead scoring and nurturing. This is the piece where integration & automation with people and processes provides that “ah-ha” moment.  Event marketing services include online event marketing, which merges the physical with the digital trade show lead capture programs. 

But What Does that Mean Exactly?

Astor Group comes with a deep bench of knowledge and expertise for end-to-end event marketing services.

We begin with event lead capture. Leads are put through the qualification process, then into marketing automation and e-nurturing. All the while we are developing prospects into qualified sales leads through your sales funnel. This process gives you the roadmap to obtain the success that drives growth and revenue.

Success comes through the integration and automation of people and processes in both online and event marketing. We help merge the physical and in-person with the digital and online, all managed through one single, streamlined system.

You want to…

  • grow your business
  • drive leads
  • increase attendance
  • drive engagement
  • multiply conversions
  • increase brand awareness
  • drive sales
  • improve ROI
  • increase ROI
  • event attendance
  • attendee engagement
  • web traffic conversion
  • customer engagement
  • social engagement
  • social influence
  • client acquisition


What We Do:

We create the roadmap to help grow businesses. At the same time, we act behind the scenes, in the role of architect and engineer. However, we try to blend in with the team along the front lines in the role as tour guide, road crew, MC, director, producer, and clean-up crew. 

How We Do It: 

We work with your goals to create streamlined systems to drive growth and revenue. All the while, weaving people and processes and automation in both online and event marketing merging the physical or in-person with the digital.

Why We Do It:

Because we love it.  It is in our blood. We love the story. We love the victories, the mini, and the mighty. We learn from our mistakes and grow from them. We believe in doing things right (it’s called ethics and we think it is just good sense) and we believe in doing everything with care. Combine that with knowledge, expertise, and professionalism, and with joy… it’s infectious.
From trade show lead capture through the marketing and sales qualification process, and respective funnels to be sent into automation and e-nurturing processes needed to develop introduction into sales qualified lead, we have proven methodologies to drive growth through, improve quality traffic flow through your funnel and increase revenue.
By integrating people with strategically engineered sales and marketing automation processes, we improve both your online conversions and event marketing ROI. This is accomplished by merging the physical & in-person with the digital and online. It’s all managed through one single, streamlined system sales & marketing system. 
We provide the strategy and steps needed to create sales & marketing alignment. We help both teams to understand the benefits and greater success that comes from combined efforts and campaigns. This is accomplished through seamless follow-up and nurturing campaigns. 
We work with your teams to strategically design for your brand. Our teams design both the behind-the-scenes and the live event experience. This is done using live talent and live engagement specialists. We accomplish all this by incorporating spatial elements such as graphics, signage, exhibits & displays, and promotional giveaways such as gifts, and swag. This is all accomplished with inventory management, storage, and fulfillment services.

We bring a deep bench of knowledge and expertise, along with a playbook of successful strategies and frameworks for end-to-end event marketing programs

Let's talk event marketing.

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