Innovative Show Stopper

Innovative Show Stopper

This beautiful exhibit began as a few lines drawn on a white board and a steep list of challenges. How does one create an exhibit that remains open-concept, is a “show-stopper” and has the structure to house multiple video walls and other technology?

Additionally, the design would need to satisfy two clients that would be sharing the island exhibit, meaning both companies had their own separate wish lists to incorporate. It needed to capture Parallon’s sophisticated, yet fun brand while showcasing the prestige that is HealthTrust.

After collaborating with both clients to find out what they liked and what they didn’t, the Astor Group team created a list of combined elements that would define the direction of the booth. From there, we entered the divergent stage with the goal of producing as many ideas as possible. Our team then brought our top rough sketches to the client and combined their favorite elements to develop a more defined sketch for both companies.

Throughout the process, the goal was to consider every aspect of the trade show world to create a home run on every level.

Stage 3 Parallon
Stage 3 Healthtrust

Key Design Considerations:

  • The booth must easily transform between Parallon and HealthTrust brands and must be able to work in spaces ranging from 20’ x 30’ to 20’ x 50’.
  • The space must be versatile enough to be used for any variety of engagement solutions.
  • The exhibit must be built and packaged to decrease material handling and shipping costs from the clients’ previous island exhibit.

After several rounds of feedback and edits, a few final tweaks were made to design an exhibit that truly reflects each client’s brand honestly. The design came to life with our team of skilled engineers that determined the best materials for assembly, stability, affordability and ease of use. This important step enabled Astor Group to provide labor cost savings which allowed for additional capital budget to be put towards the innovative technology within the new exhibit.

  • Curved slat sections were designed to ship in pre-assembled sections to cut down installation time.
  • Powder-coated aluminum extrusion was used to create the slats and video wall structures to be both structurally strong and lightweight.
  • Charging stations and counters were versatile accessories that accent the impressive lighting of the booth and can be placed in different locations to accommodate different booth sizes.
  • The flooring was created so that it could be shared across all booth sizes, cutting down expense.
  • All branding needed to be easily altered to allow for both clients to utilize the exhibit, including the lighting effects on the slats, counters and charging stations that could become each company’s signature color or create a disco effect that would enhance engagement solutions inside the booth, such as Parallon’s glamourous champagne reception.
  • Technology considerations included finding a high-end solution that would showcase the unique video walls and outfacing monitors that utilized software and monitors that were easy-to-use, durable, and could withstand the requirements of the show floor.
Stage 4 Parallon
Stage 4 Healthtrust

Each client had their own vision and needs for the space. The vision for the overhead signage was different for each client, so different interior structures were created to accommodate the two styles. Parallon wanted to make a large, bold statement with their overhead signage. Their configuration features a backlit mock ceiling and layered ovals that reflect the shape of the display structure and custom flooring. HealthTrust’s configuration features an elegant custom fiber-optic chandelier that hangs in the center of the booth space and can sync with the exhibit’s various lighting effects.

A Success Story

Widely recognized as the best, most memorable exhibit of every show it has been featured in, this exhibit has proven to be the versatile glowing heart of any show. The 20’ x 50’ exhibit was featured in CEIR’s (Center for Exhibition Industry Research) Industry Insight Series, “Designed to Engage — How to Build Elements of Engagement into Booth Designs.” This stunning display was also awarded the EXHIBITORLIVE 2018 People’s Choice Award and was a top finalist for Best Island Exhibit in its category at Exhibitor magazine’s Portable Modular Awards.